So many struggling MLMâers are failing in this industry and it is not due to lack of effort. Most go their whole lives wishing for more out of life and never even make the attempt to better their situations. Everyone actually working to accomplish their dreams deserves to be applauded however I hate to see their efforts wasted.
A disturbing trend I have noticed is that individuals are getting involved with one opportunity after another whether it is an MLM, affiliate, referral etc⦠You have seen these people; you know the ones with one tweet after another promoting everything under the sun.
They then jump right into social networking with the single focused intent to promote (sell) anything and everything they can.
Mistake #1: Indiscriminately promoting anything and everything! You must first form a business plan and carefully chose what it is you are willing to promote. Your reputation is on the line.
In any business, but especially small business, you need to target one specific audience with laser precision. Determine what your niche is and focus all of your energy on that.
Successful marketers start by determining what is needed and then develop products and services to meet those needs. They donât blanket the universe with random ads hoping someone will see it and buy.
This brings us to a related mistake. Whether it is on Myspace, Facebook, Twitter or anywhere else most people are using social networking sites for advertising and only advertising. Most âtweetsâ are 100% sales messages. Myspace group posts are all advertising messages. There arenât even forum posts anymore!
Mistake #2: Forgetting to ânetworkâ on social networking sites. Your goal should be to position yourself as an adviser, be of service and genuinely connect with others if you are looking to build a strong MLM business.
Which brings us to our questionâ¦
Are You Looking to Make a Couple Sales or Build an MLM Business?
Its possible you can work your fingers to the bone and make a few sales in the process by tweeting your heart out, posting ads on Craigslist and so on⦠but then what? Once you stopâ¦so does the meager sales you might have generated (if you were lucky).
Mistake #3: Jumping into social networking, PPC campaigns and any other advertising before you have built a business to promote. You must first build YOUR business before you promote anything and what you promote should fit into YOUR business plan.
Many âMLM Gurusâ will feed you genius little insights into marketing principles. They will excite you with thoughts about attraction marketing. They will give you a piece of the puzzle here and there and then bait you into purchasing more.
Then once they teach you all this great stuff they sayâ¦now all you have to do is promote my product! What? How does that position you as a leader? It doesnât.
Your job is to build your business. There is a valid role for affiliate marketing in your business plan but you really should be focused on establishing a solid business of your own. To do that you really should stop everything your doing until you have built a website of your own.
The life-blood of any online business is traffic. Not traffic to your prepackaged MLM site, referral sites, affiliate sitesâ¦but YOUR website. This is how you establish yourself as a legitimate presence on the web. Your ânetworkingâ sites should serve as feeder sites to YOUR website.
Your website can then feed your other sites. In this way you position yourself so the search engines deliver free traffic to you. (targeted traffic) At that point you can deliver your message, pre-sell your visitors and direct them through your sales funnel.
Okayâ¦so how do you build your business so it generates ongoing free traffic for years to come giving you the ability to promote anything you want to YOUR visitors?
Make it your business to help others build their businesses! Content is the currency of the internet. Build a website that delivers quality content your target market will value and you are finally on the road to internet success.
To find out more swing by my site and Check out my page How to Start Your Own Business and find out how I went from knowing absolutely nothing to building The-MLM-Ninja.com and learning everything I needed to know to build a strong MLM business in the process.
To Your MLM Success,
Matthew âThe Ninjaâ Szantyr
Online Business Consultant & MLM Success Coach
MLM Consulting, LLC
Webmaster: The MLM Ninjaâ¢
As an MLM Success Coach I am focused on helping Multi-level Marketers succeed in this highly competitive industry with the absolute lowest financial investment possible.
You Can Achieve MLM Success… The-MLM-Ninja.com Can Help!